Website Strategy is Your Key to Online Success

In today’s digital landscape, your website is more than just an online brochure, it’s your brand’s most valuable marketing asset. But great websites don’t happen by accident. They’re built on a solid foundation of website strategy.

What Is Website Strategy?

Website strategy is the intentional planning behind your website’s structure, content, design, and functionality. It aligns your online presence with your business goals. Whether that’s generating leads, selling products, or telling your story.

Without a clear website strategy, even the most beautiful site can fall flat. You might attract visitors but lose them due to confusing navigation, unclear messaging, or a lack of calls to action.

The Core Elements of Website Strategy

Clear Goals

What do you want your website to achieve? A good website strategy starts by defining success—whether that’s contact form submissions, newsletter signups, or online sales.

Audience Understanding

Who is your site for? Your content and design should speak directly to your audience’s needs, using language they understand and value.

Content That Converts

Strategy-driven websites prioritize helpful, action-oriented content. Each page should serve a purpose and guide users toward a next step.

User Experience (UX)

A great website strategy ensures your site is intuitive to navigate, mobile-friendly, and fast-loading—because frustrated users don’t stick around.

SEO and Performance

Strategy also involves optimizing your site for search engines and performance. That includes keyword research, fast load times, and proper metadata.

Why You Can’t Skip Strategy

You could dive straight into design or development, but without a strong website strategy, you risk wasting time, money, and momentum. Strategy helps you make smarter decisions, prioritize features, and create a website that actually drives results.

Build With Strategy, Not Just Style

Whether you’re launching a new website or revamping an old one, a solid website strategy is your roadmap. It brings clarity, focus, and long-term impact to your online efforts.

Want to make your website work harder for your business? Start with strategy. And if you’re not sure where to begin, that’s where King Grizzly comes in.

Clients Love King Grizzly!

"I hired King Grizzly to redo our website and I couldn't be more pleased! The site turned out beautiful! Their attention to detail and communication impressed me from the beginning of the project. I received excellent customer service during the project, and more importantly, after the project was completed. I highly recommend them!"

Matt Gowler

CEO, Gowler Homes

"My experience working with King Grizzly was incredible. If you are starting at ground-zero, have a sense of what you want, but may need a bit of direction, AND you want to be HEARD - this is the team for you. I was impressed at every single session their efforts to allow my organization to lead our design with our everyday language and expression. Every time we articulated something, King Grizzly came back with visuals and questions that really narrowed us to our vision. The meetings had an ease to them - their kindness and humor made the experience very relational."

Donica Snyder

Director of Student and Family Support Program

"We had an excellent experience with King Grizzly from start to finish. Their proposal was thoughtful and easy to understand, and they took the time to thoroughly learn about our nonprofit. They designed a comprehensive website that clearly communicates what we do, why we do it, and how users can take action. Before working with King Grizzly, our website was outdated, disorganized, and difficult to navigate. We avoided sending people to it because it didn’t effectively showcase Florence Crittenton Services. Now, we proudly share every part of our website, confident that visitors can easily learn about our mission and programs. One of the best features is the ability to track website metrics, which helps us measure the success of our marketing and outreach efforts. Since launching the new site, we’ve already seen an increase in website visitors, inquiries, and positive feedback from community members."

Nikki Arvidson

Marketing & Communications

"The King Grizzly team was incredible. Their creativity and knowledge about website design, content generation, and taking copy and making into something that represents who we are and what we do was great. Really a wonderful group to work with!"

Kenneth Knickerbocker

Sumba Foundation

"The King Grizzly team is knowledgeable, creative, and a joy to work with. Everything they create is aesthetically beautiful and functions intuitively. Work with them and you will not regret it."

Gina Milne

Hope & Home

"These guys are great! Smart, strategic, hard-working, detail-oriented, responsive. I could not be happier with their work or their work ethic."

Karen Dabaghian

Marketing and Communications Director, Valor

"The team at King Grizzly is fantastic to work with. They are smart, creative, and dedicated, and has been a great fit for our company as our web dev agency. What started as an overhaul of our entire website turned into an ongoing relationship of site maintenance and web dev projects. It's really obvious that they are thoughtful and genuinely care about the work they produce. It had been a challenge for us to find an agency that knows their web dev stuff, has fresh design ideas and reasonable turnaround times, and is easy to work with, and we're thrilled to have found all that in King Grizzly."

Pollyanna Pong

Tango

"We have been working with King Grizzly for several years and they have been phenomenal! Not only are they very adept web designers and coders, they work extremely hard to truly understand our organization and are thoughtful and anticipatory of our needs into the future. We give KG the highest recommendation. You will be exceedingly glad to work with King Grizzly!"

Kurt Unruh

NextEd

"The King Grizzly team is a joy to work with. Their transparency and commitment to quality is truly refreshing in an industry where too many others are out to make a quick buck. There's no overselling or underselling with King Grizzly. Brian, Robb, and the rest of the team will listen to your goals and lead you to a solution that actually fits your needs."

Diego Vogel

Birdboar

"Prior to hiring King Grizzly, we were fumbling around in the dark with outdated efforts. They have revamped and redesigned our website, given us tools to reach our customers, and have renovated how we recruit and find customers and SO much more!"

Vanessa Beenenga

Hope & Home

"The team at King Grizzly is both professional and talented! They dive into their work with the utmost enthusiasm and take fantastic care of their clients from beginning to end."

James Bloedel

Historic

"The King Grizzly team is a joy to work with. They listen well and offer great solutions. Their pricing is reasonable and their followup is first rate. They have the ability to work on specialty projects that are outside the box and they met our needs perfectly. Cannot recommend any higher!"

Glenn Montjoy

HomeRun Electronics

"Working with King Grizzly was a thoroughly joyful and productive experience. Their expertise and authentic relational approach fostered an environment of creativity that I had never experienced before. Their attention to detail along with their professional yet flexible attitude was unmatched. I genuinely looked forward to each session we had with them in building our organization's website. They faithfully guided us to make an idea and vision become a reality and we are truly grateful for their partnership!"

Justin Jeppesen

National Director, The 6:3 Discipleship

"KingGrizzly is an excellent partner for RateLinx. Their expertise and creativity helped RateLinx exceed our goals and set us up for years to come."

Cory Comer

Director of Marketing, RateLinx

"Brian and Robb of King Grizzly provided the critical experience, skills and guidance we needed to re-create our website from the ground up."

Jason Akridge

Senior Vice President, Integrity Wealth Advisors

"We had a great experience working with King Grizzly. They were highly professional, knowledgable, personable, fast and offered us some great solutions for re-building a website. We love the work that they did and will continue to work with them on future projects."

Nancy Optiz

The Sumba Foundation

"Robb and Brian have found a way to blend their unique proficiencies and produce the highest level of work for their clients. It's always a privilege to partner with them!"

Joe Dudeck

Keyhole Marketing

"It was a joy to work with King Grizzly. Not only did they create something that we are glad to publish with our name on it, but they took an interest into WHO we were personally and corporately in order to do so. It quickly became as if we were working with friends rather than simply contractors. I would highly recommend their expertise in representing anyone's company or ministry on the web!"

Ricky Cassford

Director of Communications, Strategic Renewal

"We had the best experience working with the King Grizzly team! They completely understood our vision and how we wanted our website to function and took it to the next level. We highly recommend King Grizzly to anyone who wants a hard-working and efficient team working and managing their website!"

Ashlyn Bean

Abigail Homes